YOU THINK YOUR BUSINESS IS HEALTHY
A HEALTHIER BUSINESS
Are you doing what’s best for your business?
It’s time to make sure. Measure how good you are at winning, creating, and keeping Brand Advocates and unleash your business’ potential.
“Retention is the single most important thing for growth.”
Alex Schultz, Facebook’s VP of Growth, and Series Lecturer at “How to Start a Startup” by Y Combinator and Stanford University
Get…
DISCOVER UNTAPPED PROFITABILITY.
Take control of your business by understanding the hidden profit within your existing customer base.
“On average, 60-70% of profitability is generated by long-term, repeat buyers.”
Fred Reichheld, Founder of Bain & Company's Loyalty Practice, and author of The Loyalty Effect
MOVE FROM AVERAGE TO OPTIMAL.
Over the past 20 years we have identified, benchmarked, and indexed the 14 essential "biomarkers" of loyal customer behavior that lead to increased profitability and growth.
Better Retention
Easier Acquisition
More High Value Customers
More Word-of-Mouth
Higher Customer Satisfaction
Improved NPS
Higher LTV
Make Your Business More Profitable
In many cases, a 5% increase in loyalty can produce a 95% increase in profitability.
“Given the enormous opportunity to create new value, companies should pursue emotional connections as a science—and a strategy.”
Harvard Business Review, The New Science of Customer Emotions, a better way to drive growth and profitability
BUSINESS OPTIMIZATION MADE CLEAR.
A single, convenient solution that empowers you with everything you need to understand how good you are at creating the emotional connections that lead to long-term, repeat customers.
*Brand Equity is the efficiency of creating marquee customers. The Brand Equity Index quantifies your brand’s Brand Equity.
See your business’ performance like you’ve never seen it before.
Taking control of the health of your business means answering three critical questions:
Am I creating advocates for my brand optimally?
Do I have visibility of where I can improve?
Do I know the emotional triggers that caused my best customers to become my best customers?
Ready to get answers?
1. Measure your baseline.
Establish your baseline with your initial Brand Equity Index Report covering the 14 biomarkers that most impact your business’ ability to create long-term repeat buyers.
2. Interpret your results
Your initial comprehensive assessment includes recommendations in the form of a diagnostic how to improve your business’ performance.
3. Track your progress and keep improving.
Receive Quarterly Brand Equity Index Reports and recommendations highlighting deliberate steps to improve your business’ ability to create brand advocates.
Our business optimization model was created by our founder during his time at Patagonia in the early 2000’s. And, has been honed and improved over the past 20 years in the field working with hundreds of brands in fashion, wellness, outdoor, sustainability, beauty, food & beverage, skincare, education, and fitness.
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Clinical
Results are what matter. You’ll get visibility of your customer data like never before, putting a spotlight on your business’ ability creating marquee customers, and the clarity of exactly what to do to drive improvement.
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Comprehensive
Your data has been, is, lying to you, but no longer. The Brand Equity Index pinpoints what’s working, what’s not, the potential profit opportunity and risk, and identifies specific, deliberate actions to improve.
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Convenient
The Brand Equity Index cuts through the noise, providing a holistic view of business performance. By measuring proven customer behavioral biomarkers, you access the one and only true barometer of business health.